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SENDLY by ACTIOSENDLY by ACTIO
Blog

SMS knowledge you won't find anywhere else.

Case studies, gateway comparisons, hard 2FA guide. No clickbait.

Guide9 min

3G shutdown in Poland and SMS: keeping notifications and your number alive

Carriers are switching off 3G and refarming the spectrum for 4G/5G. See what it means for SMS gateways, terminals and M2M systems — and why SMS stays the safest channel.

Tutorial11 min

How to send your first SMS via API in 5 minutes — the complete guide

Bearer Token, one endpoint, JSON. A hands-on guide with ready code in curl, Node.js, Python and PHP — from sign-up through webhooks, idempotency and error handling to a production rollout.

Tutorial11 min

Implementing SMS 2FA: the complete security guide for businesses

One-time codes (OTP) are the last line of login defense. How to implement SMS 2FA the right way: architecture, rate-limiting, abuse protection, PSD2 compliance and deliverability.

Guide10 min

Bulk SMS: how to build a campaign that converts

From list hygiene and GDPR consent, through segmentation, personalization and A/B tests, to measuring ROI. The complete bulk SMS guide for marketing and communications.

Guide10 min

SMS marketing and GDPR: consent, opt-out and campaigns without fines

How to run SMS marketing compliant with GDPR and telecom law: the legal basis for consent, collecting and documenting it correctly, STOP handling, Sender ID and data retention.

Insight10 min

SMS notifications in e-commerce: fewer abandoned carts, more returns

Order status, confirmations, delivery alerts and cart recovery. How SMS lifts the shopping experience, cuts support costs and grows store revenue — with concrete scenarios.

Comparison10 min

How much does an SMS cost in Poland in 2026? A full gateway price comparison

Subscription vs pay-as-you-go, volume tiers, hidden fees, Sender ID and report costs. We break down the cost of a business SMS and show how to calculate a budget that holds up.

Insight9 min

SMS vs email open rate: why 98% beats 20% and what follows

Hard numbers on channel effectiveness. Where the open-rate gap comes from, when SMS beats email and push, how to count the cost of effective reach, and how to combine channels.

Guide8 min

Sender ID: how to set the SMS sender name and why it pays off

An alphanumeric sender field instead of a number raises trust, open rate and security. How to configure it, the limits, how to pass verification and when to choose a dedicated number.

Guide9 min

SMS over VoIP: send and receive messages in your PBX

The SIP MESSAGE protocol lets you handle SMS from Zoiper, 3CX or FreePBX — one number for calls and messages. How it works, what it integrates with, who benefits and how rollout looks.

Guide9 min

SMS integrations: WooCommerce, Shopify, Zapier and CRM without code

A tour of ready SMS integrations with e-commerce, CRM, ERP systems and automation tools. How to turn on notifications and campaigns without writing a line of code — and when to use the API.

Insight8 min

Transactional vs marketing SMS: the differences you must know

How transactional and marketing SMS differ in law, copy, consent and effectiveness — and why confusing them can cost you GDPR compliance and sender reputation.